Privacy Policy
Last Revised: 2025/03/12 Effective Date: 2025/03/12
Introduction
Welcome to BlueFish, a next-generation blockchain wallet and decentralized communication platform. BlueFish provides wallet functionalities, token swaps, secure messaging (1:1 and group chats), token airdrops, and community advertising services. Your privacy is important to us, and we are committed to processing your personal information responsibly and in compliance with applicable global laws and regulations, including but not limited to:
General Data Protection Regulation (GDPR) (EU)
California Consumer Privacy Act (CCPA) & California Privacy Rights Act (CPRA) (USA)
California Consumer Privacy Act (CCPA) & California Privacy Rights Act (CPRA) (USA)
Personal Data Protection Act (PDPA) (Singapore)
Personal Information Protection Law (PIPL) (China)
Act on the Protection of Personal Information (APPI) (Japan)
By using BlueFish and its services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this Privacy Policy, you should not access or use BlueFish services. If you have any questions or concerns, you can contact us at cs@blockify.it.
1. Our Relationship With You
BlueFish operates as a non-custodial wallet service, meaning we do not store or manage private keys on behalf of users. Users are solely responsible for managing their private keys and seed phrases. BlueFish serves as a data controller only for the limited personal information collected through its applications, websites, and services.
When interacting with third-party services (e.g., decentralized applications, advertisements, or payment providers), those services act as independent data controllers and their respective privacy policies apply. BlueFish does not control how these third parties process personal data.
2. Personal Information We Collect
We collect personal information necessary to provide our services and enhance user experience. This includes:
2.1 Information You Provide to Us
Account and Profile Information: Username, email address (if applicable), and contact details (if provided for support).
Wallet Information: Wallet addresses are processed for transactions but private keys are never stored or accessed by BlueFish.
Messages and Chats: End-to-end encrypted messages for security, with no retention after delivery.
Airdrop Participation: Eligibility data and transaction history related to token airdrops.
Community Advertising Data: Engagement metrics for advertising interactions.
Support Requests: Inquiry details and contact information provided for customer support.
2.2 information Collected Automatically
Device and Usage Information: Includes IP address, device type, OS, browser type, and app usage data.
Cookies and Tracking Technologies: Used for user experience improvements and traffic analysis (see Section 9 for details).
Location Information: General location inferred from IP addresses to enhance services and comply with regulations.
3. Legal Basis for Processing Personal Information
We process your personal information under the following legal bases:
Contractual Necessity: To provide you with BlueFish services as per our terms and conditions.
Legitimate Interests: For fraud prevention, security, and improving user experience.
Legal Obligation: To comply with regulatory requirements where applicable.
Consent: For marketing communications and optional data collection (you may withdraw consent at any time).
4. How We Use the Personal Information We Collect
We use your personal information for the following purposes:
Providing and maintaining services: Facilitating transactions, swaps, messaging, and community interactions.
Security and fraud prevention: Protecting accounts, preventing unauthorized access, and mitigating fraudulent activities.
Improving user experience: Personalizing services and recommending relevant features.
Regulatory compliance: Where applicable, ensuring compliance with local legal requirements.
Marketing and engagement: Sending promotional content (with opt-out options available).
5. Data Storage and Retention Policy
5.1 Data Storage
Default Storage Location: BlueFish utilizes Amazon Web Services (AWS) for primary data storage.
China Users: In compliance with PIPL (China Personal Information Protection Law), personal data of users located in China will be stored in China-based cloud infrastructure suitable for service delivery.
Other Regions: Data may be stored in cloud infrastructure appropriate for the service region, ensuring compliance with local data protection laws.
5.2 Data Retention
Account Information: Retained for as long as your account is active. Deleted within 30 days upon request.
Transaction Records: Retained for 5 years to comply with financial regulations (if applicable).
Customer Support Data: Retained for 1 year to resolve disputes and improve service.
Cookies & Tracking Data: See Section 9 for details on storage duration and opt-out options.
6. Data Breach Notification
If a data breach occurs that affects your personal information, BlueFish will notify affected users and relevant regulatory authorities within 72 hours of discovering the breach, in compliance with GDPR, CCPA, and other applicable laws.
7. User Rights and Data Requests
Users can exercise their rights under applicable privacy laws by contacting cs@blockify.it. Requests will be processed within 30 days unless an extension is required by law.
8. Advertising & Third-Party Data Processing
No Direct Data Sharing with Advertisers: BlueFish does not share personal data directly with advertisers. All ad interactions are processed using anonymized and aggregated data.
Third-Party Services: Users who engage with third-party services (e.g., DApps, external advertisements) acknowledge that their data may be subject to the third party's privacy policy.
9. Cookies and Tracking Technologies
We use cookies and similar technologies for analytics and service improvements:
Essential Cookies: Required for core functionality (cannot be disabled).
Performance Cookies: Used for analytics (opt-out available via browser settings or [Insert Link]).
Marketing Cookies: Used for advertising (opt-out available via [Insert Link] or Global Privacy Control (GPC)).
10. Terms of Service Linkage
This Privacy Policy is incorporated into and forms part of the BlueFish Terms of Service. Users should review both policies to understand their rights and obligations.
11. Contact Us
For any privacy-related inquiries, contact us at:
Email: cs@blockify.it
Address: 46, Ta Hien Street, Thanh My Loi Ward, Thu Duc City, Ho Chi Minh
By continuing to use BlueFish, you acknowledge and agree to this Privacy Policy.
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